The $12 Trillion Opportunity

Situation: According to LIMRA’s 2021 Insurance Barometer study1, 40% of Americans live with a life insurance need-gap. This equates to 102 million adult consumers. This shows the consumer demand or “need” for coverage has increased and remains strong. The gap between “I need” and “I have” life insurance has doubled since 2019, further emphasizing the […]

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