About DBS
Our Company
Diversified Brokerage Services is one of the largest brokerage general agencies in the United States specializing in life insurance, and we’re proud of the fact that we’ve been a family run business since 1968. With 50 years in the insurance industry, we’ve honed in on our strengths and perfected our processes, resulting in the best possible experience for the advisors we serve. We invite you to learn more about us and discover the “DBS Difference” for yourself!
Our Principals
George C. Van Dusen IV
President – Chief Executive Officer
Victoria Van Dusen-Roos
Chief Operations Officer
Our Process
You’ll notice a difference about DBS from your very first interaction with us. Your dedicated Field Relationship Manager will provide regional field support to help you develop your business, become your advocate for the home office and help you manage the resources DBS provides you.
A dedicated team works for you to give you personalized support and exceptional service. We also provide an advanced level of support for your more complicated cases by providing access to an in-house Advanced Marketing Attorney and Underwriting Team led by Chief Underwriter Lori Walker.
Presentations and printables regarding your specific account are available after your secure login. Go to New Business Process under the “Getting Started” tab.
Our PROMISE
Our distinction lies in the personalized service we give you from start to finish, managing your business with a care and diligence that is second to none.
The advisors we work with come to rely on the care, precision, and tenacity that is at the core of our employees.
DBS News
DBS Announces the Addition of Ryan Lommel as Regional Sales Director for its South Region
Minneapolis, MN (July 24, 2023) – Diversified Brokerage Services (DBS), a national Brokerage General Agency specializing in life, annuities, long-term care and disability insurance, has announced that Ryan Lommel will join the team as Regional Sales Director for its South Region, effective July 31, 2023. Ryan will be responsible for Texas, New Mexico, Arizona and […]
NFP Acquires Diversified Brokerage Services, Inc.
NFP Acquires Diversified Brokerage Services, Inc., Expanding its Life Insurance Distribution Capabilities Acquisition adds a well-established brokerage general agency (BGA) specializing in supporting life insurance sales for financial advisors across the country NEW YORK – April 21, 2023 – NFP, a leading property and casualty broker, benefits consultant, wealth manager and retirement plan advisor, today announced […]
Diversified Brokerage Services Announces AppVantage
Diversified Brokerage Services Announces AppVantage, an Application Fulfillment Service to Simplify Life Insurance Sales for Advisors Minneapolis, MN – Diversified Brokerage Services (DBS) has launched AppVantage, a new life insurance application fulfillment service that gives financial professionals an easy, streamlined approach for their life insurance sales. AppVantage differentiates itself from other application fulfillment platforms in […]
DBS Announces the Addition of Mike Cronbaugh to its External Sales Team
Diversified Brokerage Services (DBS) is excited to announce that Mike Cronbaugh has joined the team as a National Insurance Specialist, effective Monday, July 11, 2022. Mike will be reporting to Chuck Anderson, National Sales Director, and will be working with RBC advisors and sales desk personnel, presenting planful insurance solutions for RBC clients. “We are […]
