About DBS
Our Company
Diversified Brokerage Services is one of the largest brokerage general agencies in the United States specializing in life insurance, and we’re proud of the fact that we’ve been a family run business since 1968. With 50 years in the insurance industry, we’ve honed in on our strengths and perfected our processes, resulting in the best possible experience for the advisors we serve. We invite you to learn more about us and discover the “DBS Difference” for yourself!
Our Principals
George C. Van Dusen IV
President – Chief Executive Officer
Victoria Van Dusen-Roos
Chief Operations Officer
Our Process
You’ll notice a difference about DBS from your very first interaction with us. Your dedicated Field Relationship Manager will provide regional field support to help you develop your business, become your advocate for the home office and help you manage the resources DBS provides you.
A dedicated team works for you to give you personalized support and exceptional service. We also provide an advanced level of support for your more complicated cases by providing access to an in-house Advanced Marketing Attorney and Underwriting Team led by Chief Underwriter Lori Walker.
Presentations and printables regarding your specific account are available after your secure login. Go to New Business Process under the “Getting Started” tab.
Our PROMISE
Our distinction lies in the personalized service we give you from start to finish, managing your business with a care and diligence that is second to none.
The advisors we work with come to rely on the care, precision, and tenacity that is at the core of our employees.
DBS News
AIG is now Corebridge Financial
AIG Life & Retirement announced this fall that they are now Corebridge Financial, a publicly traded company on the New York Stock Exchange. Because of the change, you will see our resources change from AIG to Corebridge. DBS is committed to being your partner in finding the products and solutions you need for your clients. […]
Diversified Brokerage Services Announces AppVantage
Diversified Brokerage Services Announces AppVantage, an Application Fulfillment Service to Simplify Life Insurance Sales for Advisors Minneapolis, MN – Diversified Brokerage Services (DBS) has launched AppVantage, a new life insurance application fulfillment service that gives financial professionals an easy, streamlined approach for their life insurance sales. AppVantage differentiates itself from other application fulfillment platforms in […]
Senate Committee Advances its Version of SECURE 2.0
On June 22, 2022, the Senate Finance Committee advanced provisions that form its version of what has been called SECURE 2.0. The House passed its version in a bipartisan 414-5 vote in late March. Both bills aim at increasing retirement savings and expanding availability and participation in employer sponsored retirement plans. There is optimism that […]
DBS Announces the Addition of Mike Cronbaugh to its External Sales Team
Diversified Brokerage Services (DBS) is excited to announce that Mike Cronbaugh has joined the team as a National Insurance Specialist, effective Monday, July 11, 2022. Mike will be reporting to Chuck Anderson, National Sales Director, and will be working with RBC advisors and sales desk personnel, presenting planful insurance solutions for RBC clients. “We are […]
