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We make doing business easier and more profitable for you.

About DBS

A range of services at work for you

DBS About Video

Our Company

Diversified Brokerage Services is one of the largest brokerage general agencies in the United States specializing in life insurance, and we’re proud of our roots, starting as a family run business in 1968 and growing to where we are today. With over 50 years in the insurance industry, we’ve honed in on our strengths and perfected our processes, resulting in the best possible experience for the advisors we serve. We invite you to learn more about us and discover the “DBS Difference” for yourself!



DBS has been leading since 1968. We value talent that shines with experience. Our founder started with a vision to improve and broaden the breadth of products available to agents. Our current CEO and COO have been guiding DBS for nearly 30 years.

How We Serve

How We Serve

DBS has earned a stellar reputation amongst agents and advisors due to our commitment to their growth on every level. Our relationships go beyond pre and post-sale service. DBS exists to make doing business easier and more profitable for our agents and advisors.



DBS is so much more than a typical BGA. Our personal touch service extends across the nation with Regional Sales Directors located across the country. We have our own legal and underwriting experts. The end-to-end experience of DBS means better outcomes for you. 

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Our Process

You’ll notice a difference about DBS from your very first interaction with us. Your dedicated Regional Sales Director will provide regional field support to help you develop your business, become your advocate for the home office and help you manage the resources DBS provides you.

A dedicated team works for you to give you personalized support and exceptional service. We also provide an advanced level of support for your more complicated cases by providing access to Terri Getman, JD, CLU, ChFC, RICP, AEP (Distinguished), our industry-known in-house Advanced Marketing Attorney and Underwriting Team led by Chief Underwriter Lori Walker.

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Our distinction lies in the personalized service we give you from start to finish, managing your business with a care and diligence that is second to none.

The advisors we work with come to rely on the care, precision, and tenacity that is at the core of our employees.

History of the Firm

GeorgeDBS was founded in 1968 by George Van Dusen III as a brokerage wholesaler representing multiple carriers serving the upper Midwest. Our goal was to provide a single outlet for insurance advisors to supplement the products provided by their primary carriers. Over time we developed a number of business relationships with national and regional distribution systems and by 1989 had become a national organization with licenses in all 50 states.

The National Association of Independent Life Brokerage Agencies, NAILBA, was formed in 1980. DBS was at the organizing meeting and has been active in NAILBA activities ever since. George Van Dusen III served on its Board for six years and was its 1992-93 Chairman. George also received NAILBA’s highest honor as the 2008 Douglas Mooers Award recipient.

Through its membership in LIMRA, DBS helps this industry association evaluate brokerage industry direction and adds to LIMRA’s insurance brokerage database.

DBS encourages and pays for its employees to participate in industry education programs. Many Case Managers have completed or are currently enrolled in the LOMA program and the NAILBA Certified Case Manager program. In addition, all of our Case Design Analysts and Sales Team members are enrolled in or have completed the CLU, ChFC, or CFP programs. Many members of our Underwriting Team are actively pursuing industry education.

Our founder, George Van Dusen III served many years on the Executive Board of Directors of ACORD, the organization that is setting global standards for insurance. The firm’s principals and other members of the firm maintain memberships and are active in NAILBA, NAIFA, FPA, FSP, ACORD, LIMRA, AALU, and LifeMark Partners (now LIBRA Insurance Partners).

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Securities offered through The Leaders Group, Inc. Member FINRA/SIPC. 26 W. Dry Creek Circle, Suite 800, Littleton, CO 80120, 303.797.9080. Diversified Brokerage Services is not affiliated with The Leaders Group, Inc.

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