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We make doing business easier and more profitable for you.

About DBS

Our Company

Diversified Brokerage Services is one of the largest brokerage general agencies in the United States specializing in life insurance, and we’re proud of the fact that we’ve been a family run business since 1968. With 50 years in the insurance industry, we’ve honed in on our strengths and perfected our processes, resulting in the best possible experience for the advisors we serve. We invite you to learn more about us and discover the “DBS Difference” for yourself!

Our Principals

George C. Van Dusen IV
President – Chief Executive Officer

Victoria Van Dusen-Roos
Chief Operations Officer

chip and tori
Staff FRM Training
tori lauren

Our Process

You’ll notice a difference about DBS from your very first interaction with us. Your dedicated Field Relationship Manager will provide regional field support to help you develop your business, become your advocate for the home office and help you manage the resources DBS provides you.

A dedicated team works for you to give you personalized support and exceptional service. We also provide an advanced level of support for your more complicated cases by providing access to an in-house Advanced Marketing Attorney and Underwriting Team led by Chief Underwriter Lori Walker.

Presentations and printables regarding your specific account are available after your secure login. Go to New Business Process under the “Getting Started” tab.



Our distinction lies in the personalized service we give you from start to finish, managing your business with a care and diligence that is second to none.

The advisors we work with come to rely on the care, precision, and tenacity that is at the core of our employees. 

DBS News

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Securities offered through The Leaders Group, Inc. Member FINRA/SIPC. 26 W. Dry Creek Circle, Suite 800, Littleton, CO 80120, 303.797.9080. Diversified Brokerage Services is not affiliated with The Leaders Group, Inc.

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