About DBS
Our Company
Diversified Brokerage Services is one of the largest brokerage general agencies in the United States specializing in life insurance, and we’re proud of the fact that we’ve been a family run business since 1968. With 50 years in the insurance industry, we’ve honed in on our strengths and perfected our processes, resulting in the best possible experience for the advisors we serve. We invite you to learn more about us and discover the “DBS Difference” for yourself!
Our Principals
George C. Van Dusen IV
President – Chief Executive Officer
Victoria Van Dusen-Roos
Chief Operations Officer




Our Process
You’ll notice a difference about DBS from your very first interaction with us. Your dedicated Field Relationship Manager will provide regional field support to help you develop your business, become your advocate for the home office and help you manage the resources DBS provides you.
A dedicated team works for you to give you personalized support and exceptional service. We also provide an advanced level of support for your more complicated cases by providing access to an in-house Advanced Marketing Attorney and Underwriting Team led by Chief Underwriter Lori Walker.
Presentations and printables regarding your specific account are available after your secure login. Go to New Business Process under the “Getting Started” tab.

Our PROMISE
Our distinction lies in the personalized service we give you from start to finish, managing your business with a care and diligence that is second to none.
The advisors we work with come to rely on the care, precision, and tenacity that is at the core of our employees.
DBS News

DBS Announces LeClair Group Partnership
DBS announced today a partnership with LeClair Group to act as the exclusive service and support arm for LeClair Group’s life insurance business. All LeClair Group agents will be referred to DBS for life insurance licensing and administration, and this venture will allow each company to service a wider range of agents seeking a brokerage […]

DBS Welcomes Bill Brauer
Diversified Brokerage Services Names William W. Brauer, Jr. as Point of Sale – Advanced Markets Senior Consultant Minneapolis, MN – February 22, 2021 – Diversified Brokerage Services, Inc. (DBS) announced the addition of William W. Brauer, Jr. to its external sales team as a Point of Sale – Advanced Markets Senior Consultant. In this newly created position, Bill will […]

AG 49A Deadline Announced for December 14th
AG 49-A, the third phase of Actuarial Guideline 49 originally adopted by the NAIC in 2015, goes into effect for most carriers on December 14, 2020. This phase mandates that illustrations for all Indexed Universal Life policies placed inforce after the deadline cannot include interest enhancement credits or multipliers. If you have any current cases […]

NAILBA Offers Virtual Conference – Open to All Financial Professionals
As you may know, NAILBA (National Association of Independent Life Brokerage Agencies) holds a conference every year that is an opportunity for the brokerage community to come together for 3 days to network, learn new things, and hear from some of the greatest thought leaders in the industry. This year, the conference is being held […]