About DBS
Our Company
Diversified Brokerage Services is one of the largest brokerage general agencies in the United States specializing in life insurance, and we’re proud of the fact that we’ve been a family run business since 1968. With 50 years in the insurance industry, we’ve honed in on our strengths and perfected our processes, resulting in the best possible experience for the advisors we serve. We invite you to learn more about us and discover the “DBS Difference” for yourself!
Our Principals
George C. Van Dusen IV
President – Chief Executive Officer
Victoria Van Dusen-Roos
Chief Operations Officer




Our Process
You’ll notice a difference about DBS from your very first interaction with us. Your dedicated Field Relationship Manager will provide regional field support to help you develop your business, become your advocate for the home office and help you manage the resources DBS provides you.
A dedicated team works for you to give you personalized support and exceptional service. We also provide an advanced level of support for your more complicated cases by providing access to an in-house Advanced Marketing Attorney and Underwriting Team led by Chief Underwriter Lori Walker.
Presentations and printables regarding your specific account are available after your secure login. Go to New Business Process under the “Getting Started” tab.

Our PROMISE
Our distinction lies in the personalized service we give you from start to finish, managing your business with a care and diligence that is second to none.
The advisors we work with come to rely on the care, precision, and tenacity that is at the core of our employees.
DBS News

AG 49A Deadline Announced for December 14th
AG 49-A, the third phase of Actuarial Guideline 49 originally adopted by the NAIC in 2015, goes into effect for most carriers on December 14, 2020. This phase mandates that illustrations for all Indexed Universal Life policies placed inforce after the deadline cannot include interest enhancement credits or multipliers. If you have any current cases […]

NAILBA Offers Virtual Conference – Open to All Financial Professionals
As you may know, NAILBA (National Association of Independent Life Brokerage Agencies) holds a conference every year that is an opportunity for the brokerage community to come together for 3 days to network, learn new things, and hear from some of the greatest thought leaders in the industry. This year, the conference is being held […]

DBS Announces Steve Grant as newest Field Relationship Manager
Diversified Brokerage Services, Inc. (DBS) is pleased to announce the addition of Steve Grant as its newest Field Relationship Manager for the Northeast Territory. Steve brings an important mix of experience in both the life insurance and long-term care insurance market, having worked previously for such life insurance carriers as John Hancock and Lincoln Financial. […]

DBS Names Leah Mahoney Director of Operations and Announces Other Organizational Changes
Diversified Brokerage Services (DBS) is pleased to announce that Leah Mahoney has been named Director of Operations, effective July 1, 2020. This is part of several organizational changes that will establish an integrated and consistent approach to its business functions and will ultimately strengthen how it serves its customers. Leah’s new title reflects the more […]