DBS Announces Appointment of Chip Van Dusen as New Finseca Chair
Minneapolis, MN (June 10, 2025) – Diversified Brokerage Services (DBS) announced today the appointment of George “Chip” Van Dusen IV as the new Chair of Finseca’s Board of Directors. Van Dusen is president and CEO of DBS and a managing director of NFP, an Aon company, which acquired DBS in April 2023. Finseca, whose mission is to advocate for the financial security profession and promote financial and retirement security for all, works tirelessly to serve as a cohesive and collective voice in their shared purpose.
“I’m thrilled to welcome Chip Van Dusen as Chair of the Finseca Board,” said Marc Cadin, CEO of Finseca. “Chip is a bold, purpose-driven leader who is deeply committed to this profession—and to the people in it. With his strong relationships and unique perspective, he’s well-positioned to help guide Finseca into its next chapter at a time when the need for financial security has never been greater. The combined leadership of Chip and this Board will strengthen our ability to help more individuals and families take meaningful steps toward achieving lasting financial security.”
Van Dusen has been an active Finseca member for many years, serving in leadership roles and working within various committees, including chairing the Advocacy Committee and serving as Board Secretary. He also served as a Platinum Plus Finseca Ambassador in 2025, building relationships with Congressional leaders and engaging policymakers to strengthen, grow, promote and advocate for financial security professionals. Van Dusen has served on the executive committee for the past two years and will now serve as Chair for a one-year term.
“I’m excited to be moving into this next phase of my Finseca service, following a distinguished list of individuals who have come before me, and honoring the trust our members have in me,” said Van Dusen. “I look forward to furthering our strategic plan, which includes growing our membership and continuing to advocate for this wonderful profession. Our industry has exciting yet challenging times ahead, and expectations are high, but I am confident we can make great strides together.”
Van Dusen, who has successfully led DBS for over 35 years, oversees the firm’s strategic growth and stability. A member of the firm’s Executive Leadership Team, he sets the goals and tracks the progress of the company, working closely with all areas of the organization.
“With his industry experience and relationships, history of service and understanding of the challenges and opportunities our industry faces, Chip is well positioned to thrive in this role,” said Mike James, Chief Sales Officer for NFP and outgoing Finseca Board Chair. “He has such a strong belief in the value we provide for clients as well as a collaborative mindset essential to progress. I’m proud to pass the torch to Chip and see NFP’s legacy of industry leadership continue. It will be an honor to support him in every way I can.”
Van Dusen has a rich history in life insurance and remains active in the industry, serving on numerous boards and committees and in leadership roles, including Past Chairman and current member of NAILBA (a Finseca Community) and past President of the Minneapolis Association of NAIFA.
About DBS
Minneapolis-based DBS is one of the largest life insurance BGAs in the United States, supporting financial advisors across the country through enterprise relationships with large financial institutions, as well as individual relationships. DBS offers various value-added services to these advisors, including education, point-of-sale support and placement. DBS was acquired in April 2023 by NFP, a leading property and casualty broker, benefits consultant, life insurance provider, wealth manager, and retirement plan advisor with numerous global relationships. DBS, as an independent but connected platform within NFP, has access to NFP’s global reach, technology, product development resources, brand awareness and marketing power, which are overwhelmingly complementary to its goals and objectives. In April 2024 NFP was acquired by Aon.
About Finseca
At Finseca, we know that financial security improves people’s lives and protects their livelihoods and future wellbeing. We are rising to the challenge of increasing financial security for all. Finseca represents the men and women of the financial security profession who dedicate themselves to delivering financial security to their clients every day.
