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Tori Van Dusen-Roos
Victoria “Tori” Van Dusen-Roos
Chief Operations Officer

Tori joined DBS in May of 1993 after graduation from Arizona State University with a bachelor’s degree in communications. After graduating on Friday May 7th, she drove cross-country and started work at the agency Monday morning. It was always her aspiration to work in the agency alongside her father.

Tori trained at DBS by spending a significant amount of time learning and performing each and every job function in the office.  She found her niche in Marketing.  There is a real advantage to her experience as a Case Manager, with licensing, in policy service, handling the mail and simply ordering supplies.  She understands how the entire enterprise works.

As well as sharing ownership and sitting on the Executive Board, Tori currently acts as Chief Operations Officer. She is responsible for oversight of New Business, Internal Case Design Analysts, Underwriting and all of Support and Services.

Tori is also a Registered Principal for the agency, and she has followed in her father’s footsteps as past President of LIFE, Inc and current Marketing Committee Chair for LifeMark Partners. She is currently a member of AALU and serves on the NAILBA Board.

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