Life Insurance and the Pandemic
One of the themes we’ll explore in 2022 is “LIFE Goes On,” an examination of the pandemic’s continued effect on the life insurance industry. Since early 2020 we have seen numerous changes to products and pricing, along with a shift in the way business is conducted, with an acceleration in the creation and adoption of electronic application tools. Over the course of the year, we’ll provide an analysis of what changes are yet to come, and what may be permanent. One thing is clear: the pandemic has brought a heightened awareness and belief in consumers of the value of life insurance, which presents a big opportunity to financial professionals whose clients are largely more open to the discussion and purchase of life insurance.