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Company History

George "Chip" Van Dusen IV, President - Chief Executive Officer

George “Chip” Van Dusen IV attended Edina High School and Bemidji State University in Minnesota. After holding positions in both public relations and sales, Chip began his insurance career in 1989 as a Marketing Associate at DBS. In 1991 he accepted a position as a management intern in the home office of a major insurance carrier and in 1992 returned to DBS. He now runs the business with his sister Tori as a second generation family run business.

Chip recently served as Chairman of the Board of the National Association of Independent Life Brokerage Agencies (NAILBA), and is currently the immediate Past Chairman. He has also served NAILBA as a member of several committees over the years.

An active member and Past President of the Minneapolis Association of NAIFA, Chip currently serves on several Carrier and Industry Field Advisory Councils. In addition, he is on the Steering Committee of LifeMark Partners, a National Marketing Organization and is an active member of LIFE Inc., a National Life Brokerage Study Group. 

Chip lives in the Minneapolis area with his wife Renee, and two sons Jacob and Tyler. He enjoys giving back to the community in a number of ways, particularly coaching his oldest son’s hockey team for a number of years.

Victoria "Tori" Van Dusen-Roos, Vice President - Chief Operations Officer

Tori Van Dusen-Roos is the Principal – Head of Operations of Diversified Brokerage Services, Inc. (DBS). Tori joined DBS in May of 1993 after she graduated from Arizona State University with a bachelor’s degree in communications. She, along with her brother Chip Van Dusen, is the second generation of their family business. 

As well as sharing ownership, Tori is the Chief Operations Officer. She is responsible for oversight of New Business, Case Design and all of Support and Services. Tori is also a Registered Principal for the agency.

Tori currently serves on the NAILBA Board of Directors, following in the footsteps of her father and brother, both past NAILBA Chairs and Board members. She also sits on the advisory council for a few different Insurance Companies as well as The Leaders Group, a Broker Dealer.  She is a current LifeMark Partners Board Member, past President of LIFE, Inc. (a National Life Brokerage Study Group), and has served on numerous NAILBA committees over the years.

Tori lives in Shorewood, Minnesota with her husband Greg and two beautiful children, Parker and Piper. Most of her spare time is spent with her family but she still finds time for her monthly cooking club, summer golf league, boating, dining with friends and gardening around the house.

History of the Firm

DBS was founded in 1969 by George Van Dusen III as a brokerage wholesaler representing multiple carriers serving the upper Midwest. Our goal was to provide a single outlet for insurance advisors to supplement the products provided by their primary carriers. Over time we developed a number of business relationships with national and regional distribution systems and by 1989 had become a national organization with licenses in all 50 states.     

The National Association of Independent Life Brokerage Agencies, NAILBA, was formed in 1980. DBS was at the organizing meeting and has been active in NAILBA activities ever since. George Van Dusen III served on its Board for six years and was its 1992-93 Chairman. George also received NAILBA’s highest honor as the 2008 Douglas Mooers Award recipient.

Through its membership in LIMRA, DBS helps this industry association evaluate brokerage industry direction and adds to LIMRA’s insurance brokerage database.

DBS encourages and pays for its employees to participate in industry education programs. All Case Managers have completed or are currently enrolled in the LOMA program. In addition, all of our Case Design Analysts are enrolled in or have completed the CLU, ChFC, or CFP programs. 

Our founder, George Van Dusen III served many years on the Executive Board of Directors of ACORD, the organization that is setting global standards for insurance. The firm’s principals and other members of the firm maintain memberships and are active in NAILBA, NAIFA, FPA, FSP, ACORD, LIMRA, AALU, and LifeMark Partners.


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