5 Ways to Make the Most out of Life Insurance Awareness Month
September is Life Insurance Awareness Month (LIAM), a nationwide effort put on each year by LifeHappens, a nonprofit organization dedicated to raising awareness about life insurance to help more families get the protection they need. You can celebrate with us — and boost your sales numbers in the process. Here are 5 great ways
Take Advantage of LifeHappens Marketing Tools
Don’t reinvent the wheel. Utilize the LIAM marketing tools already out there. Life Happens, offers many marketing materials you can utilize during September. For instance, they have customizable educational flyers, brochures, and graphics. They also offer videos, needs calculators, resources featuring real-life stories and their 2020 celebrity spokesperson Brooke Shields, and social media posts and images you can share.
Contact Clients for a Free Policy Review
Use the buzz about Life Insurance in September to offer free life insurance policy evaluations. Offer to walk through an individual’s current life insurance needs and compare your findings with the coverage they have in place. Setting up a policy review will help you determine if your clients’ current coverage still makes sense for them. If it doesn’t, you can ensure you’re the one to offer them help. DBS makes it easy with our “Quick look” tool that allows you to get a snapshot of each client situation by submitting basic information about the clients and their existing coverage. Then, you know whether it makes sense to consider a full-blown policy review. DBS can help with that too and provides a full analysis. Contact your DBS Case Design Analyst for more information!
Use Technology To Your Advantage
The DBS mobile app allows you to run a real-time quote for your clients so they can see exactly how inexpensive it can be to protect their family. As you’re discussing their situation, you can make changes on the fly to get them exactly the right amount of coverage. DBS has all the esolutions available at your fingertips including eDelivery, Accelerated Underwriting, FASTerm, and iGo e-app to make the process quick and easy. In fact, many of our carriers offer a completely digital end-to-end experience!
Use Social Media to promote life insurance
Use your social media business profiles to promote the value of life insurance to your clients. You can incorporate quotes from 2020 celebrity spokesperson Brooke Shields, facts about life insurance, statistics, and more. Many carriers have FREE social media graphics, along with ready-to-go post language, and be sure to check out the DBS LIAM page with helpful resources as well!
Educate, Educate, Educate
The numbers and statistics make a compelling argument for the value of life insurance, so the more you can reach out to your clients to educate them, the more they’ll be inclined to make a purchase. Using life insurance-related statistics will drive your point home and such information will help get your audience thinking about their own personal needs. LIMRA and Life Happens’ annual Insurance Barometer Study tracks the perceptions, attitudes, and behaviors of U.S. consumers and can be a wealth of information for you to use to better understand your clients. Consider the following statistics that illustrate a very compelling line of reasoning:
- 70 percent of people say they need life insurance, but only 59 percent actually own it.
- 22 percent of people with individual life insurance policies and 39 percent of people who don’t have life insurance believe they don’t have enough coverage.
- Close to 40 percent of people wish their spouse or partner would buy more life insurance.
- 69 percent of people would feel the financial impact from losing their primary wage earner in two years or less.
- 24 percent of people who don’t have life insurance have insurance for their mobile devices.
